Lifestyle & Travel Merchandising System

Translating a digital payment giant into a premium, tactile lifestyle brand through high-utility techwear aesthetics.

My Role

I spearheaded this lifestyle merchandise capsule, featuring travel pouches, urban crossbody bags, and utility phone lanyards. The strategy was to steer away from conventional, loud corporate gifts and instead engineer a line of low-profile, high-end travel gear that tech-savvy users would proudly wear daily.

Impact & Results

By bridging industrial rigor—such as precise spatial geometry and meticulous material curation—with high-end brand identity. It transcends digital utility to establish an authentic, high-end physical footprint in the user’s everyday journey.

Brand DNA Accent Strategy Dominated by sleek greys, matte blacks, and whites, the palette treats the iconic LINE Green strictly as a tactical accent on functional elements like woven labels, hardware adjusters, and handles.

Material & Structural Contrast By juxtaposing tactile frosted packaging, breathable technical mesh, and high-density variegated paracords, the design crafts a premium, cohesive product family that elevates LINE Pay from a digital wallet into a real-world lifestyle statement.

Lightweight Urban Trend

Adopting the lightweight Sacoche silhouette highly favored by younger demographics, this piece pairs an all-black mesh body with a matching black-and-white variegated paracord. The iconic green woven label stitched onto the lower edge acts as a visual anchor against the dark fabric, seamlessly connecting the physical merchandise with LINE Pay’s core digital identity: youthful, agile, and frictionless.

Craftsmanship & Sensory Experience

The lanyard utilizes a high-density, round-braided cord in a variegated black-and-white pattern, offering exceptional tensile strength and a skin-friendly, premium tactile feel. Leveraging my industrial design background, I customized the dual-hole cord adjuster and metallic hardware ends in the signature brand green. This sophisticated process of color-matching injection molding across disparate plastic and metal components perfectly showcases a meticulous, detail-oriented industrial approach.

3-Piece Modular Travel Packing Cube Set

Maximizing travel space efficiency through precise industrial geometry and dual-textural craftsmanship.

The collection utilizes a technical juxtaposition of breathable, high-density black mesh and matte, abrasion-resistant ripstop fabric. The high-transparency mesh panel offers immediate visual recognition of internal contents without unzipping, while the rugged base provides structural integrity and soil resistance.

The Strategic Visual Accent : Adhering to a minimalist grey-and-black palette, the iconic LINE Green is isolated as a premium visual anchor on the top heavy-duty webbing handle. This subtle branding touch, accompanied by sleek double-sided zippers and refined woven tags, transforms ordinary travel gear into an extension of the brand's sophisticated digital lifestyle.