Charity Donation Exhibition

Transforming abstract digital benevolence into an immersive, tactile spatial experience.

My Role

Spearheading the project from concept to fabrication, I transformed LINE Pay's digital donation data into a powerful O2O exhibition that bridged spatial design with digital conversion to drive immediate charity impact.

Impact & Results

Blending signature brand visuals with warm emotional cues to reinforce CSR credibility through a premium aesthetic.

Charity Exhibition — "Be the LIGHT in the DARK"

Location: Songshan Cultural and Creative Park, Taipei

This pop-up exhibition was engineered to bring LINE Pay's digital donation milestones to life in Taipei’s premier cultural hub. By translating cold data and screen-based interfaces into physical geometric structures, the design establishes an emotional yet structured dialogue with the public.

Strategic Visual Narrative & Presentation Design

Spearheaded the overall visual identity, transforming complex corporate financial data and donation service initiatives into a compelling strategic narrative through high-end, executive-level presentation design.

Seamless O2O Interaction Layouts

Meticulously integrated strategic QR-code focal points across presentation slides, exhibition walls, and interactive blocks, enabling friction-free on-site digital donations and seamlessly bridging the physical experience with digital conversion.

Brand Credibility & CSR Amplification

Enforced strict adherence to the signature LINE Green while juxtaposing it with warm emotional cues, such as heart-shaped call-to-actions, successfully amplifying the brand's corporate social responsibility (CSR) profile with a premium, trustworthy aesthetic.