Agency Aware

Crafting the Visual Identity | Behind the Scenes of LINE Pay 2023 Agency Award

As the Lead Art Director for the LINE Pay 2023 Agency Award, I fully spearheaded the visual strategy, translating LINE Pay’s core identity into a seamless, high-impact spatial and digital experience. Every visual element was orchestrated to define how attendees interacted with and perceived the brand, from the moment they entered until the final award was handed out.

Digital & Tangible Execution: Keynote & Gift Design

High-End Keynote Aesthetics: I stripped away the typical corporate clutter from the stage presentations, introducing a sleek, ultra-clean design language. The layout was structured to command attention, using high-contrast typography and polished UI showcases to elevate the presentation of LINE Pay’s new app features and data.

Spatial Masterclass & Venue Design

I anchored the entire environment in LINE Pay’s signature vibrant green, balancing it with modern, minimalist structures and a bold, oversized Brown installation. The spatial hierarchy—from the precision-angled photo backdrops to the interactive showcase booths—was meticulously curated to dominate social media feeds and dictate the flow of the crowd.

The result was a cohesive, premium visual ecosystem that set a new benchmark for LINE Pay's flagship corporate events.